“It’s not easy being green” – Kermit the Frog
Sometimes the sheer number of touch points where a product can let the ethical consumer down overwhelms me.
- The cotton may be organic, but the workers making it into shirts may not be paid a living wage.
- The factory may be highly compliant, but the packaging may end up in landfill.
- The product may get to the store without issue, but the store uses sexist advertising.
The list is endless and it can make a regular person, usually intention-rich but time-poor, throw their hands up in despair.
Perhaps you’re like me and have a list of “non-negotiable” and “nice to have” criteria for shopping or perhaps you just have a general intention to “shop better”. Whatever the case, don’t be too hard on yourself if you veer off track.
Despite my personal commitment to change my ways, there are days when the temptation to shop without my ethical hat on wins. I may have a job interview but no suitable shirt. Or I may have forgotten to forward plan a gift purchase. Or perhaps I purchased something in the belief it met my criteria, but discover later that it does not.
In these cases, I tell myself: I’m not a frog! If Kermit can’t always cope with being green, then perhaps I can go easy on myself: a pale-skinned creature of the human variety!